It’s much easier to kick-start this topic by saying what rebranding isn’t. Rebranding isn’t getting a new logo design. That’s just the tip of the iceberg.
A rebrand is the process of reshaping how a company or product is perceived. A comprehensive rebrand includes the recreation of your brand’s name and tagline, your logo, your visual identity, your website, your brand voice and your marketing messages.
You should consider research the first step of your rebranding process. The it makes sense to revisit your company’s purpose, vision, mission, and values.
Them it makes sense to move on to creating your new identity with all the visual and verbal elements.
Your brand’s visual identity includes logos, colors, fonts, and images. Your brand’s verbal identity includes your business name, taglines, and marketing messaging. For various reasons, a brand normally stays fresh and relevant for 5-7 years.
8 Signs It’s Time to Rebrand
1. You’re embarrassed to hand out your business card or invite people to check out your website
2. You’ve outgrown your brand
3. Your brand and its offerings have become overly complicated
4. You’re planning to attract a new audience
5. Your brand name no longer reflects your brand vision
6. You’re failing to differentiate yourself from the competition
7. Your business model and/or strategy has changed
8. You need to separate your business from negative attention
The advantage of rebranding is that strong, clear brands are more profitable, attract more quality clients, and are able to sell their services and products at higher value. You should know that a rebrand is a natural part of the growth of any business.
