Branding
Our Values and Personality Make Us Who We are
Our Values and Personality Make Us Who We are
On one hand, this is AMAZING because it means more people are pursuing their dreams.
But on the other hand, it means you won’t be able to just “exist” without a well-defined brand.
If you want your potential clients to choose You over all of the other experts out there, then you have to create a brand that stands out from the crowd.
• What colors to choose for your logo and website?
• Which values to stand by?
• Which sides of your personality to show to others?
• What tone of voice is most “you”?
• What words to use on social media, in your emails, in your in person meetings?
• What signature offer to have?
• What clothes to wear at your networking events?
If you’re not clear on these aspects of your business and brand, you will end up with clients that aren’t looking for what you offer. Or worst, they’re looking for a “cheap deal”, because people are confused about who you are and what you offer.
If you’re a small business owner or a service-based entrepreneur, your clients aren’t buying in your service (remember, they have so many other choices). They’re investing in a relationship with you!
They choose to work with you because they like you, they identify with your values, what you say and how you solve their specific problem. And the only way you can help them decide if they want this relationship in the first place, is if you allow YOU to shine through your brand.
It’s your RESPONSIBILITY to find out who the heck you are, what you stand for, and how you will communicate that efficiently and authentically through your website, social channels, in person and online events, videos, podcasts and really anywhere you show up so your ideal clients can find you!
But with so many ideas out there, this can be easier said than done.
*The foundation of The Power Profile is an in-depth assessment, based on Color Psychology, designed to help you discover and unleash your authentic brand personality. The Power Profile has been developed by Jessie May, Founder of the Daring Fempreneur.