It can be daunting for small business owners to keep their online presence a priority. This article will help you simplify this process.

Your blog post that you wrote to your website can become one of your LinkedIn articles and vice versa. Then you can post a mini version or a beginning thought to Facebook or Instagram and add the link to the full version. There you go, from small to bigger in just a matter of minutes.

When you offer a special price or sponsor an event, it’s easy to redistribute the same content over Google, Facebook, Instagram, and Alignable. It takes just a few minutes to resize the picture to the right size. Canva is a popular tool that has built in parameters for each social platform. I recommend tweaking the wording as well. On Google, you will find more general audiences, to a younger crowd on Instagram, more mature people on Facebook, and locals on Alignable. Taking these audience insights into consideration will help staying relevant.

If you’re a small business owner or a person in charge of marketing, you’ll find yourself talking about a product or service from a new angle. Why not link the previous article? You never know when your potential customer will find value to their problems or what they’re looking for.

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