In our last blog about creating your brand marketing strategy, we have explored how creating your brand’s mission, knowing your competitors and creating emotional connections contribute to your long term success. In this new blog, we are going to continue adding to those components and find out what else should be an essential part of your brand marketing strategy.
4. Keep it consistent
Just like your favorite water bottle or pair of shoes people want your brand to feel familiar and reliable. Let’s say you’re a nutritionist, a life coach or an aesthetician. It’s essential to create a set of key messages that showcases your unique value. Spread these key messages across your website, emails, and marketing materials for a consistent and engaging brand voice.
The same principle applies to your brand aesthetic. Make sure your logo, website, social media and emails have a cohesive look and feel that reinforces your brand’s identity. Remember, the goal for your brand is to be unforgettable. Being consistent and reliable will build trust and credibility. Another benefit is that by keeping your brand’s voice, logo, and values consistent, you’ll create a memorable and authentic impression that will keep customers coming back for more.
5. Be Flexible to Stay Relevant
A great brand keeps an eye on market trends and can adapt to change while remaining true to itself. Lego recognized that kids’ interests were shifting towards electronic games. They remained relevant and clever by branching out into movies, amusement rides, and even intricate 3D Lego puzzles with ornate flowers and dramatic scenes that attracted older kids and adults at a higher price.
By staying flexible and creative, Lego managed to keep its brand relevant and fun. They offered a familiar imaginative experience to existing customers and attracted new ones while staying true to their core values. So, remember, being open to change without forgetting what your brand stands for helps you stay relevant to your biggest fans.
6. Reward Your Loyal Customers
Taking care of your loyal customers is important because not only do they keep coming back, but they bring their friends with them. We all love to save money and feel appreciated. Think about your favorite brands that offer special discounts or perks for repeat customers. Your local nail salon or sandwich shop that offers punch cards or stamp cards and reward you on your 5th or 8th visit. How does this make you feel and influence your buying decisions?
These perks likely make you feel valued and motivated to support the brand through repeat purchases, positive reviews, and recommendations.
A well-designed loyalty program or customer appreciation initiative shows that you care about your customers and makes them feel like they belong. This can help them stay loyal to your brand for a long time.
7. The Power of User-Generated Content (UGC)
User-generated content (UGC) is any form of content—photos, videos, reviews, or social media posts—created by your customers rather than your business. It’s real, raw, and authentic. This content gives your audience a glimpse into how your products or services look, feel, or perform in the real world.
Think about it: wouldn’t you rather hear about how amazing a product is from someone just like you–rather than from a brand’s glossy ad campaign? Or better yet, watch a video demonstrating your product from the initial opening of the package to using it in action.
People, trust people.
The power of UGC in connecting with your ideal customers, building trust, and increasing organic traffic is undeniable.
Brand Power is in Consistency, Flexibility, Rewards, and UGC
Stay tuned for Part 3 of this blog series of how to create a branding strategy for long lasting success for your small business.