Summer is the perfect time to refresh your marketing approach—especially if your business tends to slow down or shift pace this season. Whether you’re planning a full-on strategy reboot or just want to make smarter tweaks, having current data on your side can help you focus on what actually works. Here are 7 recent marketing stats to inspire better decisions and keep your momentum going into summer and beyond (resources: Content Marketing Institute, Neil Patel Digital).
- Email marketing still delivers the highest return on investment.
For every $1 spent on email marketing, businesses are earning around $36 in return. That number goes even higher—up to $45—for industries like ecommerce, retail, and consumer goods.
- Blogging gives you the most value for your money.
When it comes to content marketing, blog posts offer the best bang for your buck. They’re affordable to create (especially if you’re writing them yourself or repurposing existing content), and their ROI potential is higher than other formats. - Short-form videos are a relatively expansive investment
Compared to blogging and long-form videos, short-form videos on the other hand tend to be more expensive for the return they deliver.
4.Want quick wins with search? Try YouTube.
If you’re looking for faster visibility in search engines, YouTube tends to perform better in the short term. Videos can show up in search results within a few months, while Google rankings often take longer to build.
Content Marketing Insights: Cost VS Potential (resource: Neil Patel Digital)
5.Google wins out over time for long-term, consistent SEO traffic
So a balance of Google and YouTube for visibility – using both if you are able to could be ideal.
6.For B2B companies, LinkedIn delivers the best value
7. Brand awareness is the top goal f B2C content marketers
81% of them focusing on their efforts on creating Brand Awareness, 77% of them build trust, and 71% of them create content to educate their audience.
Did you learn something new? Ready to shift to one tool or another? We’d love to hear. Done winging it by yourself and rather have us help you create or refine your Marketing Strategy? Reach out and schedule a complimentary call.
