Goal of the
Girl/Guy Next Door
To be accepted, be a part of a community, to be friends with most everyone
Big Promise: Best Value at the Best Price
Brands that embrace the Girl/Guy Next Door archetype thrive on honesty, authenticity, and approachability. They’re the ones that make you feel like you belong, no matter who you are. Think about brands like Ford—with its affordable, reliable vehicles, Ford connects with everyday people, promoting a sense of belonging and dependability. Similarly, Target has shaped a brand that’s all about accessibility and meeting the daily needs of the average person with a friendly, approachable vibe. And then there’s Wrangler, celebrating the hardworking men and women with their durable, comfortable jeans that just get the job done. These brands are the epitome of the Girl/Guy Next Door archetype—relatable, trustworthy, and real.
Girl/Guy Next Door Archetype: Celebrating The Beauty In Every Day
Your brand shares this same energy. When people encounter your Girl/Guy Next Door brand, they feel an instant connection. It’s like finding a place where they belong. They know you’re someone who understands their everyday challenges and triumphs. Your brand is rooted in realism, empathy, and a genuine lack of pretense. It’s about celebrating the beauty of the everyday while connecting with people on a deeper, down-to-earth level.
Goal
To be accepted, be a part of a community, to be friends with most everyone
Values
Honesty, Authenticity, and Approachability, Relatable, Trustworthy, and Down-to-earth
Brand Colors
Muted Blues and Browns, Neutral Colors, Ivory
Let your brand voice reflect that same authenticity. Be friendly, humble, and practical, just like you would with your closest friends. Provide advice and solutions that are honest and useful for everyday life. It’s that realness that people will connect with and trust.
Lean into your Girl/Guy Next Door charm. Use it to build genuine connections and inspire a sense of community and trust, just like Ford, Target, or Wrangler. You’re the brand people can rely on—the steady presence that feels like home. Get ready to be the friendly face that people will always count on.
Girl/Guy Next Door Color Palette
This is just a suggested color scheme for the Girl/Guy Next Door archetype. Your brand colors should be developed based on an in-depth brand strategy and brand identity.
Famous Girl/Guy Next Door Brands
IKEA, Levi’s, eBay, Old Navy
EBay is a global e-commerce platform that connects buyers and sellers, offering a wide range of products from new to secondhand and rare items. Founded in 1995 by Pierre Omidyar, eBay originally focused on online auctions but has since expanded to include fixed-price listings. Known for its user-friendly interface, this Girl/Guy Next Door brand caters to individuals, small businesses, and large retailers, making it a hub for both everyday goods and unique finds. The platform emphasizes community, trust, and sustainability by promoting the resale and reuse of items.
Girl/Guy Next Door Brand Archetype Inspiration
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“I was surprised to find out that I mostly embody the Girl Next Door Archetype. But it makes so much sense, really! My video services are priced at a value to include even small businesses with limited budget. Thanks to this business philosophy, I have a great variety of clients. I use my ability to act as a friend and put them at ease during video production, and they appreciate it. Thank you Monika to show my strength, and bring me more clarity in seeing how I can best relate to my clients.”
Heather HukariVideo Production
Meet Monika, Your Brand Archetype Guide
Monika, Founder and Brand Strategist at Kameleon Digital Marketing, has been guiding entrepreneurs and small business owners through the ever-changing digital world. Her passion for designing standout websites sparked her deeper interest in branding, realizing that strong branding is essential for making websites truly impactful.
After discovering Jung’s Archetype philosophy, Monika dove into building a system that small businesses can leverage to create compelling brands. In 2024, she launched the Archetype Advantage, her branding program, designed to bring clarity to entrepreneurs by helping them define their brand values and craft powerful marketing messages that showcase their true value.
3 Ways to Get Started Today
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Inspiration
Girl/Guy Next Door Archetype Colors & Design
These are inspiration for the Girl/Guy Next Door Archetype and can be a part of a vision board.
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